Brands Celebrate Controversy Free News Event. Its been a tough year in the news. White supremacists are committing acts of domestic terrorism. North Korea is threatening nuclear war. Trump is president. Watch G.I. Joe: Valor Vs. Venom Hd. How are brands supposed to have fun on social media when all this bad stuff is happening The great American solar eclipse is how. On Monday, brands unleashed a torrent of tweets about the solar eclipse. A 27yearold man had been suffering frequent headaches and had been falling over frequently for around three years. But when he had a seizure, he headed to the. The classic US stereotype of attempted Iranian ideological indoctrination via chants of Death to America and such has been old hat for quite some time. As noted. Ever notice how Christopher Nolans movies Interstellar, Inception, The Prestige feel like an anxiety attack Well, maybe thats overstating things a bit. But. Most of them features circular products that the specific companies want you to think about when you put on those glossy eclipse glasses and stare up at the sky, as the circular moon slowly obscures the circular sun. Most of the tweets involve moving the circular product in front of the sun, as if it were the moon in a solar eclipse. Theres not a whole lot else a brand can do to celebrate an eclipse, aside from give away some free circular products, which some brands did. But thats not the point. Its been a tough year in the news. White supremacists are committing acts of domestic terrorism. North Korea is threatening nuclear war. Trump is president. How. Search torrents on dozens of torrent sites and torrent trackers. Unblock torrent sites by proxy. PirateBay proxy, Kickass unblocked and more torrent proxies. We had a completely non controversial event that captivated the internet like the eclipse since, I dunno, 2. Remember the llama chase Remember the dress Now, a little over halfway through this garbage year, everyone can look up at the sky and enjoy a completely non political act of natural wonder. This is exactly the kind of fun that brands want to capitalize on, and they might not get the chance to do it again until 2. Download Streaming Divx Cartoons Wings: Sky Force Heroes ' title='Download Streaming Divx Cartoons Wings: Sky Force Heroes ' />Without further ado, here are the tweets. Theyre mostly predictable, but shit gets good when brands use the eclipse as an excuse to throw shade at their competitors. The last one is the best. Marvel. White Castle. Outback Steakhouse. Krispy Kreme. Delta. Dennys. Toblerone Sprint. Waffle House. Cinnabon. Dominos featuring Di. The Uncanny Sound Illusion That Creates Suspense in Christopher Nolans Movies. Ever notice how Christopher Nolans movies Interstellar, Inception, The Prestige feel like an anxiety attack Well, maybe thats overstating things a bit. But the director does have a knack for creating an unnerving degree of tension. Turns out hes using a little bit of musical magic to do it. The magic is actually a science based audio illusion called a Shepard tone. Named after psychologist Roger Shepard, a pioneer in our understanding of spatial relation, the effect sounds like an infinitely ascending or descending scale. The tones are constantly moving upwards or downwards, but they never seem to reach a pinnacle or nadir. This is accomplished by stacking scales on top of each othertypically one treble scale, one midrange, and one basswith an octave in between, then playing them in a continuous loop. A Shepard tone is sometimes referred to as the barber pole of sound. You can even see the similarity, when you hear it and look at the spectrum view of a Shepard tone. Dont listen to this too long, or you might lose your mind Anyways, Christopher Nolan just loves this. With longtime collaborator Hans Zimmer, the acclaimed director has used a Shepard tone in almost every one of his films in the last decade. He even writes his scripts to match the effect. In a recent interview, Nolan explained how he used Shepard tones in his newest film, Dunkirk The screenplay had been written according to musical principals. Theres an audio illusion, if you will, in music called a Shepard tone and with my composer David Julyan on The Prestige we explored that and based a lot of the score around that. And its an illusion where theres a continuing ascension of tone. Its a corkscrew effect. Its always going up and up and up but it never goes outside of its range. And I wrote the script according to that principle. I interwove the three timelines in such a way that theres a continual feeling of intensity. Increasing intensity. So I wanted to build the music on similar mathematical principals. Knowing this, you gain a deeper understanding of films like Interstellar, Inception, and The Prestige. It also explains why these films seem somehow inconclusive. A Shepards tone creates a conflict that cant be resolved, just like Nolans plots. Digg, Business Insider.