Pogo. The company found success with its second major service a web offering that would become pogo. As Internet advertising was starting to gain traction, the company decided to focus on easy to access and easy to play browser based games that would appeal to a broad audience and attract enough unique users to drive an advertising based business model. The corporate strategy shifted from acquiring exclusive game content to securing exclusive distribution relationship, while the client platform changed from a Windows executable to a browser based java applet. Excite was their first partner. T. E. Network acquired Michael Riccios Web. Deck service, which offered Java based versions of Euchre, Spades, and Hearts that ran in the popular web browsers circa 1. In July 1. 99. 8, the company launched this web based offering as Excite Games by TEN and built a large audience by offering co branded browser based games to many of the portals available in 1. The Pogo. com brand was launched on September 1, 1. Pogo. com. Pogo grew quickly, eventually outpacing its competition to become the stickiest game site on the Internet. Although the site was popular by late 2. Dot Com bubble was bursting for most startup companies, and cash was very tight. Pogo. com entered into a deal to be purchased by then popular web portal ExciteHome Network, also a Kleiner Perkins Caufield ByersVinod Khosla investment. However Excite was having problems of its own and heading for bankruptcy. When AT T took control of the ExciteHome board, they aborted the acquisition. The Electronic Arts acquisitioneditIn March 2. Kleiner Perkins Caufield Byers investment from the early 1. Electronic Arts EA purchased Pogo. Some of their distributions partners included Excite, Web. Crawler, Netscapes Netcenter, Prodigy, Geocities, CNET, Snap. Road Runner, Go, Home Network, Alta. Vista, Sony Station, XOOM, and i. Village. Pogo. coms games and community were considered by someby whom to be very engaging, and Pogo. Club PogoeditLaunched in 2. Club Pogo is Pogo. Perks to subscribers include exclusive members only rooms, no ad interruptions, graphic emoticons smileys, private chat, Pogo Minis avatars which later became available to free Pogo members, double jackpot spins, and over 4. Exclusive Club Pogo games include Jungle Gin, Canasta, Jigsaw Detective, Lottso, Mahjong Garden, Texas Holdem Poker, and Word Search Daily, among many others. Club Pogo members can also earn Badges by completing challenges in various games. There are several types of badges, including weekly badges, personal challenges and Premium badges that can be purchased for an additional cost. Club Pogo UKeditOn September 2. Pogo launched Club Pogo UK. Pogo members in the UK are now able to purchase Pogo Gems, Mix n Match badges and Premium Mini items and win other prizes in British currency, whereas previously they were unobtainable, though this fact was never made clear by Pogo games until now. UK players are still unable to gain access to some parts of Pogo, such as Scrabble for example. Members of Club Pogo in the UK have become part of the Founders Club on the launch date and were able to claim a new Founders Club badge as well as a surprise gift. Two days after the launch on September 2. Pogo Mini items were released with a British theme. On September 2. 5, 2. Pogo UK, the winning entry in a competition to design a Mini item was released The very English Seaside attire of Rolled up Trousers and Knotted Hanky. P. O. G. O UK was closed down on the 2.